For nearly four decades, Adobe has powered the creative world. Its software has been the go-to toolkit for designers, photographers and marketers and the invisible engine behind everything from global magazine covers to full-feature blockbusters. Over the years, Adobe has evolved in tandem with the professionals who depend on it, keeping pace with new mediums and creative demands.
Generative AI is changing how creators work, and Adobe is at the heart of it
This year, Adobe is stepping into a new chapter, one driven by some of the most exciting breakthroughs in artificial intelligence yet. According to Adobe’s global survey of 16,000 creators, 86% are already using generative AI to improve their workflows. At this year’s Adobe Max conference, held in Los Angeles this week, that momentum was front and center.
Adobe’s research also highlights just how transformative AI has become for entrepreneurs’ livelihoods in the digital age. According to the survey, 76% say generative AI has helped grow their business or personal brand, while 81% credit it with enabling them to make content they couldn’t have created otherwise. All of Adobe’s new AI tools this year are designed to help creators and entrepreneurs make their work look better, more accessible and ready for the future.
Adobe Firefly becomes an all-in-one hub for creative workflows
Adobe’s upgraded Firefly platform has evolved into an all-in-one home for ideation, creation and production, uniting cutting-edge AI models with professional-grade tools across video, audio, imaging and design. The goal is to give creators a seamless, intelligent workspace that bridges the gap between concept and completion, whether they’re storyboarding ideas, generating visuals or finalizing content for publication.
Firefly now supports complete video workflows, thanks to a suite of new studio-quality AI tools. Generate Soundtrack (public beta) uses Adobe’s commercially safe Firefly Audio Model to instantly produce fully licensed, original instrumental music that syncs perfectly with footage. Generate Speech (public beta) can also now turn simple text into expressive, multilingual voice-overs with natural pacing and tone, making high-quality narration easier than ever.
The new Firefly Video Editor (private beta) takes things even further with a web-based multitrack timeline for generating, trimming and sequencing clips. Then there’s Prompt to Edit, powered by the Firefly Image Model 5, which lets users describe edits in plain language and see them come to life instantly. And for brainstorming or pitching ideas, Firefly Boards brings collaborative ideation into a shared space, complete with new creative tools like Rotate Object, which can transform flat 2D images into 3D visuals.
Adobe and YouTube’s new collaboration empowers creators to make standout Shorts
Adobe is also teaming up with YouTube in a major move to bring professional-grade editing power to one of the world’s biggest creative platforms. The partnership will integrate Adobe Premiere’s video tools directly with YouTube Shorts, giving creators a more seamless way to produce and publish short-form content. A new “Create for YouTube Shorts” space will soon launch inside the Premiere mobile app, and even more useful, it’ll also be accessible straight from YouTube.
Through this collaboration, YouTubers will gain access to Adobe’s most signature editing tools, along with exclusive effects, transitions and customizable templates tailored for vertical video.
How Adobe’s AI assistants are making Photoshop, Premiere and Express smarter
Additionally, Adobe is bringing a wave of fresh AI innovation to its Creative Cloud apps, making everyday creative work faster and smarter. In Photoshop, the popular Generative Fill feature now taps into partner models like Google Gemini 2.5 Flash and Black Forest Labs FLUX.1 Kontext, letting users add, remove or tweak content with simple prompts while keeping every detail of the scene perfectly intact. Over in Premiere Pro, the new AI Object Mask (public beta) can instantly detect and isolate people or objects in a frame—a huge time-saver for color grading, blurring or adding visual effects.
Looking ahead, Adobe is betting big on conversational AI with tools that understand plain language and make creative work feel more natural and intuitive. The new AI Assistant in Adobe Express (public beta) lets anyone go from idea to finished project in minutes simply by describing what they want to make. Meanwhile, the AI Assistant in Photoshop Web (private beta) can handle routine editing tasks on its own, freeing up creators to focus on design and direction rather than repetitive tweaks.
With Project Moonlight (private beta), Adobe connects AI assistants across different apps, offering a creative co-pilot that understands your workflow and leverages ideas from your social channels to accelerate content creation. Soon, conversational interfaces will even extend beyond Adobe’s own ecosystem, with third-party previews allowing direct interaction through platforms like ChatGPT.
Adobe’s latest updates are all about saving time for what really matters—the creative part. Tasks that once took hours can now happen in minutes, leaving more room for storytelling, brand-building and those moments of imaginative genius no algorithm can replace. Whether you’re polishing a video, putting together a campaign or just playing with new ideas, Adobe’s tools are starting to feel less like software and more like a true creative partner. And getting started couldn’t be easier. Many of these new AI features, from Firefly to Adobe Express and Creative Cloud staples like Photoshop, Lightroom, and Premiere Pro, are included in Adobe Creative Cloud plans, complete with generative credits for Firefly’s AI tools. New to Adobe? You can jump in with a free trial or start with Adobe Express, a simple web-based platform now powered by personalized AI Assistants.
Photo from adobe.com
